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vendredi 6 décembre 2013

What happens when T-Mobile and AT&T duke it out on Twitter over a potential customer?

TMO_CEO_uncarrierT-Mobile's John Legere scores some serious points when he gets down in the mix with a potential new customer. (Image: CNET)

It's not often you see two companies battling it out in public — let alone in front of a combined 600,000 people on Twitter. But when you do, you can expect sparks to fly.

Jay Rooney took to the microblogging site this week to question why he's still has service with AT&T, which charges through the nose for overseas data. T-Mobile doesn't, and recently pitched unlimited data and texting worldwide in efforts to stand out from the crowd while appeasing the millions of travelers on its roster.

Rooney's one, simple tweet was enough of a catalyst for AT&T and T-Mobile to engage in a virtual fist-fight for the hand of a customer, which saw T-Mobile's boss enter the mix and win over not one, but likely many more potential customers.

AT&T and T-Mobile, the second and fourth largest U.S. cellular companies respectively, used to be close friends. In 2011, the two companies proposed a merger for $39 billion that would see the combined company take on Verizon for the first-place slot. But the Justice Dept. blocked the proposal claiming it would cripple the country's cellular competition. The deal eventually collapsed — both companies taking a financial hit as a result — leaving the two firms well and truly off each other's the Christmas card list.

Since then, the two firms have taken almost every opportunity to take pot-shots at each other. At T-Mobile's Uncarrier event in March, executives mocked AT&T's "confusing" data plans and network speeds, among other things.

Here's what happened in the latest AT&T v. T-Mobile war of words.


T-Mobile immediately, without missing a beat, jumps in to help — not without throwing a right-hook at AT&T, calling it an "old-school" carrier.


Rooney seems to be upbeat about the prospect of T-Mobile's service.


But then the cellular turf war begins as AT&T catches on to the T-Mobile's subversive customer snatch and enters the fray.


At which point Rooney plays objective commentator:


He considers AT&T's pitch, but casually suggests he should get something out of it.


T-Mobile, feeling a little undercut, takes a swipe at AT&T with a scathing subtweet, and ups its offer to Rooney.


To which Rooney replies:


But AT&T wants to downplay the rivalry with its cellular frenemy.


And then things get really interesting when T-Mobile chief executive John Legere, a seasoned tweeter, throws down the corporate gauntlet with this zinger:


And that seals the deal. Rooney's convinced.


But others watching the two companies duke it out from the sidelines are starting to throw their weight behind T-Mobile.


And another enters the ring:


Legere's just scored himself at least two new customers thanks to his tactical tweeting.


T-Mobile's official Twitter account, the social face of the company, tweets out so others following the cellular company are shown what good public relations looks like.


Another disgruntled cellular customer, Gabe Guerrero, sees what's going on and throws in their two cents.


And then something incredible happens as the conversation snowballs further. Sprint gets dragged into the fray as others' look at their own personal circumstances and consider jumping ship to a rival.


Guerrero explains his situation, and showing his frustration threatens a complete walk-out. 


Sprint, looking a little desperate, throws out all the stops to prevent a customer bailing on their service.


There's a lesson to be learned from this. Customer engagement through carefully defined and considered strategy is all good and well. But when a company chief executive, like John Legere, who has a penchant for saying it how it is in a brutally honest and frank way (trust me on this one) gets right down to the customer-facing level, it certainly doesn't hurt. 

In this case, it will likely result in not just one new customer, but many. That's social engagement and marketing done right, kids. Class dismissed.

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lundi 18 novembre 2013

Moto G vs Moto X: 6 key differences for potential buyers

The recently unveiled new Moto G smartphone is designed to offer a premium experience for all. Mainly by offering a device with well rounded specs for an extremely low price. In doing so it could instantly rival other devices, including the company's own Moto X.

With a $ 179 Moto G now on the scene, and the popular Moto X already being available from all major US carriers, now for as little as $ 49 with a new 2-year contract, we're here to rundown a few key differences between the two. The Motorola Moto G isn't available yet, but you'll want to know all the details once it arrives across most US carriers following the holiday season.

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Comparing these two very similar devices may be tough but the main and biggest difference here is the price. The main goal is to offer a premium for Motorola handset for anyone and everyone. From prepaid to emerging markets around the globe. As a result they've designed a quality smartphone for only $ 179. Yes, $ 179 outright, no contracts. When compared to a Moto X being offered originally at $ 199, and now $ 99 with a new 2-year contract.

The driving point with the price is the Moto X can run upwards of $ 529 outright without a contract, vs. just $ 179 outright for the new Moto G. That is a major difference for a smartphone, especially two with such similar options and overall design, even if the specs and features are quite different.

When looking at the major price swing above, you're probably wondering if the specs are really that much higher or lower to warrant the difference. In reality, it isn't all that different. There's some key changes that makes the Moto X a high end device, but the G isn't too bad either. Motorola offers a 4.7-inch 720 p HD display, and is powered by a new X 8 Mobile Computing System. Offering a 1.7 GHz dual-core Snapdragon processor with 2 GB or RAM, and addition Cpus for the hands-free voice actions. Ones which aren't on the G. Then you'll enjoy 16 GB of internal storage, and a quality 10 mega pixel "clearpixel" camera on the rear. All powered by a 2,200 mAh battery which promises 24-hours of mixed battery life.

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The Moto G on the other hand actually comes with a narrower, more crisp 4.5-inch 720 p HD display, and a 1.2 GHz quad-core processor with 1 GB or RAM. The under the hood is Qualcomm's Snapdragon 400 budget series, and isn't the same as the X 8 system from the Moto X, but we're expecting it to offer pretty excellent performance too. Especially once it launches with Android 4.4 KitKat here in the US. You'll get 8 or 16 GB of storage with the Moto G, and only a 5 megapixel camera on back.

The Snapdragon 400 should provide an excellent experience all around, and the only areas that we'd say are actually lacking with the Moto G are the camera, and narrower 2,070 mAh battery. Well, and one other major specification that needs its own category.

The only big list feature the Moto G is lacking is 4 g LTE support. Offering faster data speeds to smartphones and tablets all over the world. However, in an effort to keep the price down, battery last longer, and offering an exceptional device on a budget the Moto G lacks LTE. When looking at the big picture the G is aimed at emerging markets, many of which don't even support 4 g LTE, which is why it's somewhat understandable that Google and Motorola left this out.

On the other hand it is almost 2014, and 4 g LTE is the standard in many regions, and will continue to grow and expand all of next year. The Moto X supports LTE on Verizon, Sprint, T-Mobile, AT&T and more. So one major feature that many need, isn't available on the G. However, for the mass emerging markets in other parts of the world, it won't be missed, and the G should technically be a big success.

One selling point, popular or not on the Moto X, is the wide array of customization options. Allowing customers to pick the rear color, accent colors, engravings, and even the wallpaper one first boot. All completely customized and made in the USA delivered to your door. Initially an exclusive on AT&T this is now an option from all US carriers, and we're expecting the same for the Moto G.

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Shown above is an image provided from Motorola or the Moto G custom backs, which will be available soon. Not only will users be able to choose the color of their purchase, but there's also $ 179 accessory covers in an array of colors that can snap on the back. Offering a different color for each day of the week, should you choose. While we can't confirm they'll all be made in the USA too, in Motorola's Texas plant, most likely the exact same options will be available to all with the Moto G. This brings us to our next difference between the phones.

The Moto X is willingly available across all major US carriers, and we're expecting something similar for the new G. However, Motorola didn't confirm too many details during the announcement. Only stating the new Moto G will be coming to multiple US carriers and prepaid options. Not having 4 g LTE you'd think Verizon will pass, but they've already confirmed to be offering the wallet-friendly G in early 2014, sometime before Q1 ends.

At this point you can get the Moto X for $ 99 from most carriers, and even $ 50 from Verizon, and until more carriers confirm the Moto G we can't detail this further. However, given the price is $ 179 off contact, we could very well see the device absolutely free with a new 2-year contract from AT&T and others.

Just as mentioned above the Moto X can be purchased from all major US carriers, and is willingly available. The Moto G however, isn't. For those debating the purchase, price aside, the Moto G won't arrive in the US until 2014. You'll have to wait roughly 2 months or more, as Motorola hasn't revealed an exact date but said sometime in January.

Moto X Review - 004

By 2014 the Moto G will be available in 30 countries with more than 60 partners on board, and many of those will be US operators. You'll also be able to buy the Moto G carrier, SIM, and bootloader unlocked at Motorola.com while those outside the US can get it this week in Brazil and parts of Europe.

So while availability isn't important for those outside of the US, the wait for those stateside could weigh on a possible purchase decision given the wait time.

Read: Moto X Review

The Moto X is an excellent smartphone available today, and those willing to wait for the Moto G to arrive early next year will be in for a treat. It might not be on the bleeding edge of mobile tech, sacrifice the best specs, or have the biggest screen or best camera, but for $ 179 the Moto G is hard to beat. This is the mobile revolution Google's been aiming for, and it will only get better next year.

All buyers wants and needs are different, but for those on a budget the Moto G will probably receive high praises and be one for the holiday shopping list.

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dimanche 6 octobre 2013

Amazon Kindle fire HDX: a potential guardian BYOD

Amazon has improved his last line of Tablet Kindle Fire making them lighter and renew fire based on Android OS 3.0 as well is much more rapid and sensitive. The big question is if the consumers Tote Kindle fire HDX to work and their employers will welcome the tablet.

One of the most interesting elements with the launch of Kindle fire HDX was that Amazon went out of his way to highlight the chops of the company's tablets. Please note that many manufacturers of tablet have promoted business functions - notably Samsung - the theory that consumers will have devices to work. And while these tablets work makes sense do management as easy as possible for information technology equipment.

BYOD and Consumerization.

Special report: phenomenon bring your own device is reshaping the way is bought, managed, delivered and secured. We look at what it means, how to handle and where to go in the future.

I played with the HDX 7 inch Kindle fire for a few days and find the latest version of the Tablet improved on its predecessors. The biggest difference - apart from the screen resolution has pointed out on several occasions - was the construction of software. The Kindle fire HDX is only more agile and left menus are a nice addition. Fire OS already feel as an overlap of Android. Meanwhile, the hardware is enhanced with a price that is right.

Also:Windows 8.1 tablet vs Amazon Kindle fire HD: business meeting | What with Amazon fire OS 3.x |? Would Kindle Fire HDX: when you get one and how much trouble? | Kindle Fire HDX reaching the cabin with the Microsoft Surface in its places of interest | Debut Amazon renewed range of Kindle fire HDX, fire OS 3.0 (photos) | Amazon Kindle fire wants to work with OS 3.0 fire | Amazon distancing itself from moves of Apple with Kindle fire HDX | CNET hands on: Kindle fire HDX

It was also clear is that my iPad at 10 years of age also liked the Kindle fire HDX. The Kindle fire HD last year not to bring so much interest. Why is it that remarkable point in one brings his own overview of the device? In a world BYOD, if tablet makers have no consumer they will not get the company. Period. Of course, there may be some cases - Microsoft Office Tablet almost ensures the corporate absorption of Windows 8 device - but corporations these days is through employees.

In fact, Amazon Kindle Fire was the No. 2 table are used for work in the United States, according to Forrester Research. The Kindle Fire tied the Samsung Galaxy for the use of labour in the United States and was no. 3 in worldwide in tablets work. The trick: Samsung Galaxy is actually aimed at the company. Apple IPad is among the workers. While Forrester classifies BYOD Kindle fire potential highly noteworthy that good technology has not seen similar developments in your network.

Amazon is offering sufficient business management tools so that companies accept the HDX Kindle in the workplace. Forrester called Amazon and Kindle Fire a BYOD stealth play obviously leaving the quiet stunt and courting the company. Samsung has a similar strategy with its software of Knox in the S4 Galaxy and Galaxy note. Apple also added updates iOS 7 that also help the company.

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The more different approaches with Amazon and Samsung are being more vocal Woo at the company. Apple always wins company touted, but it has been relatively quiet with its business ambitions.

For example, Amazon said in a release that it would offer the following through a software in mid November update:

Wi-Fi support WPA2 for secure access to corporate data and SharePoint.An mail electronic updated app that hooks to change easier. Access wireless printer. OfficeSuite built in. Native VPN access. Hardware encryption.And device management hooks to packages of mobile device management.

These features are aligned with most popular enterprise mobility deployments, according to Citrix.

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Meanwhile, Amazon has reinforced its line of productivity application with staples such as GoToMeeting and Documents To Go. If Amazon gets traction company without doing anything, thinking is a little love company could really help.

What is clear is if it is shops will adopt the Kindle in bulk. The jury is in that. Certainly, hooks of the Amazon to MDM packages will help the cause of Kindle Fire. And companies already use to Amazon via Amazon Web Services. In other words, there plenty of familiarity with Amazon in the workplace so that no one would Quake if a Kindle Fire show up at work.

The wrench to reflect is that Kindle fire HDX not also integrates with Google Apps. Google Android partners will provide hooks for companies using Google Apps much. The lack of a smartphone could also hurt the BYOD aspirations of the Amazon. Don't worry, Samsung will sell Galaxy smartphones and tablets to corporations in bulk. Microsoft will aim for similar agreements.

One certainty is that Android will walk more in the company such as Amazon, Samsung and Google are running corporate accounts with a weakened BlackBerry, a device unknown in Microsoft and Apple iOS singular efforts. Thing is that because of Android in the company may end up being fed by three different mobile OS flavors.

CONCLUSION: it is likely that the HDX Kindle fire will see more traction in a company near via BYOD.

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