People are using their mobiles to make purchases—32% have done in the 12 months, according to our recent Mobile Consumer survey results.
That in itself is interesting. But what’s even more interesting is taking a step back and looking at global trends. For example: China’s and other Asian countries’ mobile adoption rate is growing by leaps and bounds, but there still aren’t a lot of mobile services available there. In the States, there’s a lot more already going on, including PayPal, Isis, individual bank initiatives, and apps from Apple (iTunes), Amazon, eBay, Starbucks, etc., but even there 53% of those surveyed want to do more on their mobile.
That’s why we’ve broken down our global results by region—Asia Pacific, EMEA, Latin America and North America—and created a series of handy infographics. They tell the stories of current behaviour, consumer demands for the future, and the speed bumps on the road to get there.
Here’s our global summary:
If you want to find out more, you can download the global and region reports here.
Topic: UberMobile
Diarmuid Mallon is the Lead, Global Marketing Solutions & Programs – Mobile, which includes the SAP Mobile Services division and SAP Mobile solutions. He has worked in the mobile industry since 1996. Follow him here at UberMobile and @diarmuidmallon.
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