The flagship Apple store on Manhattan's Fifth Avenue says a customer that I was expecting two weeks ago that cannot have an iPhone of 64 GB, golden color, you know that there is a problem.
The Cupertino company supply reports lacking its high-end iPhone 5s have sown the cycle of news in the last week, more or less. Now, a new report by Juro Osawa and Lorraine Luk of the Wall Street Journal indicates that Apple is already working to increase supply in response to stronger-than-anticipated demand.
"Apple Inc. has asked its suppliers to increase the production of the Golden iPhone 5 in a third additional after seeing strong demand, people familiar with the situation, said," writes the pair. "It is not clear if there are restrictions on supply of manufacture of the new iPhone".
It is precisely the narrative that plagues the company opening day of today, where several television reports have shown customers walking with empty hands after patiently waiting for the abnormal metal model. (In the Apple online store, shipping estimates range from 7 to 10 days for the silver and 21 to 28 days of gold).
It is an unusual outcome for the company, which in 2011 resisted offering an iPhone 4 white for sale after production problems derailed his ability to deliver the first day of availability. (It was on sale 10 months later.)
IPhone 5s, several reports suggested reduced the supply through the three colors (grey, silver, gold); why they decided to make it available in spite of this the company has with customers and analysts scratching your head this morning.?
No doubt it will soon discover what the true was hanging. We Meanwhile, we can only ask: will hold the emotion on the golden color, or simply it is preferred among enthusiastic early adopters? We are betting that "Grey space" wins in the long run.
Andrew Nusca is a contributor to CNET, ZDNet and SmartPlanet editor, ZDNet sister site on innovation. In 2013, its coverage will focus on business startups. It is based in New York.
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