Exposé of BusinessWeek Amazon promises more than

You can bet that the staff of the Washington Post will be reading this edition of Businessweek magazine to find out the policy of the office for shmoozing his new boss. The current issue of Businessweek presents an excerpt from the new book by senior journalist Brad Stone: "all shop: Jeff Bezos and the age of the Amazon."

The cover promises a new explosive account changing "all you know Jeff Bezos". Let's see, only 12 paragraphs to read this:

Bezos rarely speaks at conferences and gives interviews only to publicize new products, like the last Kindle Fire. He refused to comment on this story, saying that it is "too soon" for a look that is reflective to the history of the Amazon, but adopted many interviews with friends, relatives and executives from Amazon.

Jeff Bezos, as told by their "friends, family and executives from Amazon" not going to pay far beyond the wonderful thing is:

The only oversight of Bezos is her laughter - a pulsating, happy Bray leaning on while craning his neck back. She unleashes often, even when it's not funny obviously anyone.

A former senior executive of: "had this incredible ability to be incredibly smart about things that had nothing to do with, and was completely ruthless communicate it".

An employee: "you're constantly learning and the pace of innovation is exciting".

A Vice President: "Learned things about each one of us who had knowledge and incorporated the best parts of your mental model".

Mr. Bezos never comes into full view - at least not in this summary. However, there are interesting facts such as:

His father was a performer unicyclist in the circus, but did not raise his son because the marriage ended very early and lost contact with the family. His father was tracked by Brad Stone, who revealed that his son is Jeff Bezos, who came as a shock.

Months later his father decided to try to contact his son for the first time in decades. I can't imagine that this was hosted by Jeff Bezos, who deliberately do not have nothing to do with his biological father (similar to Steve Jobs).

Amazon and its founder are matters undoubtedly worth it but if this fragment represents the rest of the book — perhaps no more about both institutions - both do their job well. Brad Stone's talent as a good journalist cannot compensate for the boring facts of a story.

"Explosive new account". Really Businessweek. More like a burp. But perhaps the rest of the book has good things.