LiquidM raises $5 million for the management of mobile advertising

Summary: The start up United States has a new addition to the market ad tech: a white label platform.

Illustration courtesy LiquidM

Boot LiquidM ad technology company revealed itself to the world today, promising a management platform of mobile advertising's white label that can be configured to the specific needs of the companies.

Called "management of mobile advertising platform" - Yes, are straight-shooters there - the company's flagship product is a "normalized" and "open" software-as-a-service ideal for people without technical knowledge and promising bid in real-time, multimedia, third time of monitoring and information transparent envelope.

According to some estimates, the mobile advertising market is worth almost $17 billion, and accounts for about 14 percent of digital advertising all passes. While more time is spent on mobile devices, that figure is likely to change in favour of the young company.

"More mobile advertising companies are seeking to increase their competitiveness by turning to a technology provider stack full announcement," said CEO Christof Wittig. "While some in the market still believe that scale and more sales people will solve their problems, a new generation of companies is looking for comprehensive and integrated technological support to exploit the promise of this great opportunity."

The San Francisco-based company is backed by $5 million, Blumberg Capital, Earlybird and Asset Management. It revealed the existing customers in M & C Saatchi, Orange, Fetch, media Madvertise and company offices in New York, Berlin and Singapore.

Andrew Nusca is a contributor to CNET, ZDNet and SmartPlanet editor, ZDNet sister site on innovation. In 2013, its coverage will focus on business startups. It is based in New York.